Maya Higa Net Worth: A Complete Guide to Her Wealth, Career, and Legacy

Maya Higa’s net worth in 2025 is estimated to be around $1 million to $2 million. She is best known as a Twitch streamer, YouTuber, podcaster, conservationist, and wildlife rehabilitator. Unlike many internet celebrities who build fame only through entertainment, Maya has balanced digital content creation with meaningful environmental advocacy. Her journey from streaming on Twitch to founding a wildlife nonprofit organization demonstrates how modern influencers can leverage digital platforms for both wealth creation and social impact. Over the years, Maya’s earnings have come from Twitch subscriptions, YouTube ads, brand partnerships, donations, merchandise, and her conservation-focused nonprofit projects.

Maya Higa Key Facts & Figures (2025)

Early Life & Background

Maya Elaine Higa was born on May 24, 1998, in California, USA, making her a Gemini by zodiac sign. She grew up in a multicultural family with Japanese heritage from her father’s side and American heritage from her mother’s side. Raised on a ranch, she was surrounded by animals from an early age, which fueled her passion for conservation and wildlife care.

Maya attended California Polytechnic State University (Cal Poly) in San Luis Obispo, where she studied agricultural education and communication. During her college years, she developed skills in public speaking, environmental communication, and animal care — all of which later became central to her career.

Career Beginnings

Maya’s career began in the late 2010s when she started streaming on Twitch, initially as a hobby. She quickly gained attention not just for her charisma but also for integrating educational wildlife content into her streams. Unlike many streamers who focus exclusively on gaming, Maya created a niche where entertainment met environmental awareness.

Her breakthrough came in 2019, when one of her live streams featuring a hawk from a wildlife rehabilitation center went viral. This moment introduced her to a broader audience and solidified her reputation as a unique figure in the Twitch community. Around this time, she began collaborating with other streamers and content creators, expanding her reach and establishing a dedicated fanbase.

Rise to Fame

Maya’s rise to fame accelerated through a combination of Twitch success and conservation advocacy. By 2020, she had partnered with major streamers and even launched “Birds of Prey,” a live-streamed conservation event that raised significant funds for wildlife causes. This innovative approach — blending live entertainment with education — distinguished her from other streamers.

Her recognition grew further when she founded the Alveus Sanctuary in 2021. The sanctuary functions as a nonprofit exotic animal sanctuary and a virtual education center, allowing her to merge her digital presence with her conservation mission. Her ability to pivot from influencer culture into philanthropy boosted both her reputation and financial standing.

Income Streams & Ventures

Maya’s wealth comes from multiple streams of income, making her a good example of how modern creators diversify earnings.

Twitch

• Subscriptions from fans.
• Bits and direct donations.
• Sponsorship deals integrated into her streams.

YouTube

• Ad revenue from educational and lifestyle videos.
• Sponsored content.
• Occasional collaborations with other YouTubers and creators.

Brand Partnerships

Maya has worked with gaming and lifestyle brands for endorsements. These deals provide additional income beyond her own platforms.

Merchandise

She has released limited-edition merchandise, often tied to fundraising campaigns for conservation.

Alveus Sanctuary

While technically a nonprofit, Alveus has boosted Maya’s profile. Donor support, charity streams, and partnerships have indirectly added to her influence and professional opportunities.

Table: Estimated Breakdown of Maya Higa’s Income Sources

Major Achievements and Awards

While Maya is not primarily an entertainer in the traditional sense, her conservation and streaming work has earned her recognition:

• Founder of Alveus Sanctuary (2021).
• Charity streams raising hundreds of thousands of dollars for wildlife causes.
• Invitations to speak at digital and environmental conferences.
• Recognized within the Twitch community as one of the few creators blending education with entertainment.

Personal Life

Maya Higa has been open with her audience about parts of her personal life, though she also values privacy. She was previously in a public relationship with fellow streamer Mizkif (Matthew Rinaudo), which attracted media and fan attention. However, she has since focused more on her professional and philanthropic endeavors.

Maya is known for her hobbies in falconry, wildlife rehabilitation, and horseback riding. Her public image is tied closely to her passion for animals, which fans often highlight as her most endearing quality.

Philanthropy and Social Work

Philanthropy is central to Maya’s identity. Her nonprofit, Alveus Sanctuary, serves as both a home for non-releasable exotic animals and an educational hub for online conservation learning. She regularly organizes charity streams, sometimes raising hundreds of thousands of dollars in a single event.

Her work reflects a broader trend among influencers who are leveraging online platforms for real-world change. Through Alveus, Maya has positioned herself not just as an entertainer, but as a conservation leader.

Latest Ventures or Current Status

As of 2025, Maya continues to balance content creation with her leadership role at Alveus Sanctuary. While she streams less frequently than during her early Twitch career, she remains active in conservation fundraising and public communication.

She also maintains a presence on YouTube and Instagram, where she shares updates about the sanctuary, her animals, and personal insights into her life. Her efforts to merge digital culture with nonprofit management have inspired many within the online creator community.

Social Media Presence

Legacy and Public Perception

Maya Higa’s legacy lies in her ability to bridge two worlds: the fast-paced entertainment culture of Twitch and the slow, steady work of conservation. Fans see her as authentic, kind-hearted, and deeply committed to her cause.

Within the streaming industry, she is praised for offering something different: meaningful, educational content rather than pure entertainment. In conservation circles, she is seen as an innovator who has managed to bring wildlife education to a younger, digitally engaged audience.

Critics have noted the challenges of balancing entertainment with activism, but Maya has largely maintained a positive reputation. Her fans often describe her as a role model, especially for younger women entering both STEM fields and online media.

Conclusion

Maya Higa’s net worth of $1 million to $2 million is not only a reflection of her digital success but also of her ability to align her career with her passion for wildlife conservation. From her early Twitch days to founding the Alveus Sanctuary, she has consistently used her platform to make a difference.

Her story shows that financial success does not have to come at the expense of personal values. Instead, Maya has built a career where her wealth, influence, and mission are closely intertwined. Looking ahead, she is likely to continue inspiring others by demonstrating how the internet can be a force for both personal growth and global good.